What is SEO

SEO stands for Search Engine Optimization. It is the process of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords or phrases. The goal of SEO is to increase the number of organic (non-paid) visitors to a website by making it more likely to appear at the top of the search engine results for a specific keyword or phrase. This can be achieved through a variety of techniques, including on-page optimization (such as meta tags, keyword research, and content optimization) and off-page optimization (such as link building, social media marketing, and local SEO). SEO is a continually evolving field, as search engines are constantly updating their algorithms to improve the relevance and quality of their search results. As such, SEO requires ongoing monitoring, analysis and adjustments to stay effective.